Pegasus Book Club

U.S. Industrial Research at the End of an Era

This book is about research. The global competitiveness of any country depends on the fruits of scientific research. This book is about the state of research in America. In the past the research laboratories of AT&T, Bell Labs, IBM, Xerox, etc. were creating new and powerful technologies. But the changing technological scenario of the 1980s and 1990s saw managers and organizations reducing their support and funding for research. Now the research activities are reduced in many organizations and companies; companies which were the largest sponsors of research in the past.

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How Companies Mobilize to Generate a Stream of Market Winners

Product Juggernauts deals with the story of companies, which have become market leaders by producing world class, high quality products continuously; companies, which have redefined existing markets, created new ones, and have taken the war into the enemy camps. Such companies have achieved their phenomenal success by developing an integrated product development process which is ingrained in their work culture, by creating an efficient and effective method for transforming customer needs and aspirations into winning product ideas and then into high quality products.

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Linking Business Functions to Create World Class Company

There is a Indian proverb which says ‘ if you want learn something, learn from a master’. So when you want to learn about how to create a world class company, there is no better ‘master’ to learn from than Richard Schonberger. In this path breaking and landmark book Schonberger introduces a powerful new concept: that the many links between and within the four main business functions – design, operations, accounting and marketing – forms a continuous ‘chain of customers’ that extends to those who buy the product or service. In this book Schonberger shows that how everyone is a customer and has a customer.

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