22nd May 2007

In Search of Stupidity (Second Edition)


This is the second edition of Merrill R. Chapman’s highly successful book, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters. In the book, he chronicles the history of the high-tech industry during the last few decades, highlighting the stupid mistakes made by the so called ‘excellent’ companies and how they perished because of their on foolish decisions and actions.

As in the first edition, Chapman’s extensive knowledge of the industry and familiarity with the companies he is mentioning in the book makes the narrative gripping, engaging and funny. His familiarity with the topics and experience with the companies give the readers details and insights that one will never find in any other book.

The foreword of the second edition is written by another veteran of the software industry—Eric Sink. The new edition contains 14 chapters, a glossary, selected bibliography and an index in addition to the foreword, preface and Afterword.

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12th March 2007

Ambient Findability


Today we are not faced with lack of information; instead we are faced with information overload. In this age of information explosion we are bombarded with information. So we must develop skills and formulate sound strategies to deal with the information explosion.

To be competitive and good in one’s chosen profession, one need to be up-to-date on what is happening in his/her field. One has to keep abreast of the latest developments and emerging technologies. In today’s information era, information workers need to read to do justice to their profession—they should have current and accurate information about their area(s) of specialization. They should be aware of the latest developments and trends in their chosen field. One should also have a reasonably good awareness about what is happening in the world. For all these one should have the ability to read, absorb and assimilate the information that is available from myriad sources—newspapers, journals, magazines, electronic newsletters, e-zines, web sites, and so on.

We should develop the ability to wade through the vast ocean of information available and zero in on the information that we need. How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be “findable” in this day and age? This eye-opening new book examines the convergence of information and connectivity. The book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time.

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4th March 2007

Lifehacker


This book is for people who want to do work more efficiently, who want do more things, and want to work smarter not harder. The subtitle summarizes the contents of the book—88 tech tricks to turbocharge your day. This book contains useful tips, tricks, shortcuts and workarounds that will help you become more productive and efficient. All you need is a computer, access to the Internet and a little adventurous spirit. Knowledge of the working of computer and various technologies is not a must for most of the hacks but will prove useful when trying out the advanced hacks.

The author—Gina Trapani—is an independent web programmer and is the founding editor of Lifehacker.com, the software and productivity blog, updated several times a day with time and effort saving tips, tricks and ideas.

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22nd February 2007

Beyond Code


This book is not about coding; it is about the career beyond coding. Many IT professionals in their quest to learn the latest and hottest technology chase the unattainable all their life as the IT field, what is sexy and hot are outdated in a couple of months. So today’s hottest technology will be obsolete by the time one learns and master it. So people get frustrated, depressed as their efforts to move ahead fail and their careers stall and deteriorate.

But there are a few professionals who are not affected by the changes in technology or advancements in the filed. Irrespective of the changes in their environment their career graph is always going up as they continuously and steadily climb the corporate ladder to reach the top positions. In this book, Rajesh Setty, an IT professional who have been in this field for more than two decades, explains the secrets of the success of the top performers.

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