In Search of Stupidity (Second Edition)


This is the second edition of Merrill R. Chapman’s highly successful book, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters. In the book, he chronicles the history of the high-tech industry during the last few decades, highlighting the stupid mistakes made by the so called ‘excellent’ companies and how they perished because of their on foolish decisions and actions.
As in the first edition, Chapman’s extensive knowledge of the industry and familiarity with the companies he is mentioning in the book makes the narrative gripping, engaging and funny. His familiarity with the topics and experience with the companies give the readers details and insights that one will never find in any other book.
The foreword of the second edition is written by another veteran of the software industry—Eric Sink. The new edition contains 14 chapters, a glossary, selected bibliography and an index in addition to the foreword, preface and Afterword.
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