How to Create a Profitable Business Strategy for the Internet and Beyond

Patricia Seybold, a world-renowned consultant and expert on e-commerce, has done a commendable job in demystifying the myths and offering a new perspective about e-commerce in the book “Customers.com: How to create a profitable business strategy for the Internet and beyond”. The book is a goldmine of successful business strategies, examples, case studies, tips and tricks that will help all those who are setting up a business on the Internet. This book will give a new perspective to the managers and executives of the companies who already have a web presence.

The success of any business venture on the web is in the hands of the customer. So if the web sites and the people (and technology) behind it are successful in identifying the right customers, offering them what they want, making it easier for them to do business with you and keeping them happy, then those sites will succeed and flourish. Those sites that do not make the customers their first priority will soon fade out irrespective of high-quality products and low prices.

“Customers.com” is a Bible-a very readable Bible-for all those organizations who want to change their businesses in the customer-centric direction. Seybold draws from her vast and varied experience as a consultant and has created a book that is full of practical and ready-to-use ideas and advice. The book is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. This book shows how companies can make it easier for the customers to do business with them, how they can streamline their operations with the use of technology. The real usefulness of the book comes from the fact that each idea, advice and suggestion is backed up and corroborated with live examples. These examples and case studies make this book unique and invaluable.

This book is written in an informal, easy-to-read and jargon free style. This is a book that you will need to stay in business in this rapidly changing ear of e-commerce. A must read for corporate leaders, business executives, entrepreneurs, and students. An enjoyable read for anyone who is interested in the developments of e-commerce and e-business.

Book Details:

• Author(s): Patricia B. Seybold
• Publisher: Time Business
• Edition & Year: First, 1998
• ISBN: 0812930371
• Cover & Page Count: Hardcover, 360 pages

You can order online at Amazon.