Product Juggernauts
posted in Engineering |How Companies Mobilize to Generate a Stream of Market Winners
Product Juggernauts deals with the story of companies, which have become market leaders by producing world class, high quality products continuously; companies, which have redefined existing markets, created new ones, and have taken the war into the enemy camps. Such companies have achieved their phenomenal success by developing an integrated product development process which is ingrained in their work culture, by creating an efficient and effective method for transforming customer needs and aspirations into winning product ideas and then into high quality products.
This book is the behind the scenes story of those ‘ Product Juggernauts’ and how they achieve success. The book is full of real life examples drawn from the experience of the authors. It contains lessons learned from companies whose primary focus is on product development. Some of the companies featured are Cannon, Ford, Honda, Philips, Rubbermaid, Toshiba, etc. This book gives a step-by-step account of how to become a market leader by creating world class products or in other words, it is your roadmap to become a Product Juggernaut.
This is a book that should be read by the product development professionals, research and development people, CEOs, and decision-makers – people who want to turn their organizations into winners and market leaders.
Book Details:
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Author(s): Jean-Philippe Deschamps & P. Ranganath Nayak
Publisher: Harvard Business School Press
Edition & Year: First, 1995
ISBN: 0875843417
Cover & Page Count: Hardcover, 472 pages
You can order online at Amazon.