Creating Disruption for Fun and Profit

In this beautifully written book Guy Kawasaki, shows with real-life examples how to succeed in today’s brutally competitive world. It is a must read for anyone who has to face any kind of competition. Kawasaki’s unconventional methods will help the reader formulate winning strategies. The book is full of examples and anecdotes. You can read about how Sears made their catalogs smaller so that they would always be put on top of the pile and will be read first, how a small-town hardware store faced the arrival of a huge retail chain, how a pizza chain beat the competition and many more. You can learn how to turn your customers into evangelists thus creating a marketing force for your organization for free.

As Scott Adams in his foreword has written “If your idea of competition is limited to stuff like pricing, channel development, and market segmentation, then you’ll learn a lot by reading How to Drive Your Competition Crazy.”

Book Details:

Author(s): Guy Kawasaki
Publisher: Hyperion
Edition & Year: First, 1995
ISBN: 078686124X
Cover & Page Count: Hardcover, 234 pages

You can order online at Amazon.